Hopefully the fact that we haven't gone all-in this summer and that we've upgraded at least 3 first team positions will lift that ceiling.
We're financially a few years behind Brentford, Brighton and Bournemouth who don't need to sell and therefore attract higher offers.
My opinion only but we definitely need to shy away from buying players from other premier league teams as the added premium just seems ridiculous.
I think that we did the right thing as well by not paying over the odds for Shea Charles from Southampton.
Free transfers and German and Italian football scouting is where we should be best suited.
The Ligue 1 headline transfer market seems over inflated where Villa getting that winger from PSG rudely seems like a bargain at just under £50m.

